The Baltic Hotel Liverpool

Liverpool in 2020 is a city that doesn’t have to sell itself.
A destination for fine culture, chic bars, award-winning eateries, food markets, big venues and even bigger football clubs, this is a city that lives and breathes on the edge.
The Liverpool-based studio Black&Ginger was approached by the ambitious Town Hotels group to create a hotel brand with a difference for their exciting and fiercely independent new venue The Baltic Hotel.
Situated in the heart of the city’s creative and digital district, the Baltic Triangle, the hotel will challenge the big global chains reflecting the city’s true personality.
My role was to bring the logo to life through a dynamic and impactful animation.