NHS Urgent Care

‘Urgent Care’ is key regional project that will affect healthcare services for every individual on the Wirral from 2018.
In order to inform the Wirral public of the issues and allow them to have their say on the options proposed, NHS Wirral asked Black&Ginger to create a strategy and visual language that would be easy to understand by a widespread audience and help make the complex easy to understand and simple to digest.
The outcome is a world of fun and engaging characters, made of simple shapes and bold colours. The characters help breakdown the complex – playing out real life scenarios to building a clear and understandable narrative.